http://www.v1gallery.com/artistimage/image/363/19.SonneSignLanguage_2.jpg?1220367545

The danish artist Kasper Sonne works with various media such as photography, wall painting, neon, paper, textile to create sculptures or installations with text.
One of his works - “The beginning is the end and the end is the beginning” is a slide projection that continuously shifts between the words “fear, your, control, your…” - The statement can be read as “control your fear” or “fear your control”, depending on where the spectator starts to read.
Kasper Sonne 2007 (PDF)