http://farm4.static.flickr.com/3212/2739457894_2b10257c23_o.jpg

above: ‘This is pure unmodified type. No vines or decorative elements added. It is not painted to merge graffiti and type design. No fluorescent light tubes used. It is not shaped to represent an object. It is not recreated with any part of the human body. It is not colored to transport a mood. It is not hand drawn to look personal. It is not made of simple geometric shapes, metal scrap, books or other objects. It is not set in caps to look precious. This is not Avant-Garde with unnecessary ligatures. This is not a fat, hip block typeface. This is not a tribute to Helvetica either. This is not a t-shirt print. And this is not a poster with the designer hiding behind it. This is pure unmodified type.’