With ‘Blonde Redhead - Silently’ Mike Mills made a music video that creates images with just plain white text on a black ground describing scenes different to the lyrics of the song.

In 1959 McLuhan said “flickers, as the movies were once called, are really built into the printed form. The printed form is itself a flicker in which you are constantly transferring from this shot to that shot. This shot, the image lingers while you look at that one, and while you look at the next one, there’s a fingering, wavering, doubtful no-man’s land.” (Essential McLuhan, p.282)